Injecting some fun into a launch of a new first aid kit essential for kids.

 

Injecting some fun into a launch of a new first aid kit essential for kids.

Key Challenge

With a busy competitor market, how do we make Nexcare Happy Kids plaster range the shoppers choice.

 

 

Key Insight

Bring the characters to life in the store environment and get kids involved.

 

Success

Launched March 2018. Watch this space!

A new product campaign – 12 European languages.

 

Campaign aimed at kids and parents to launch the new range of Nexcare Happy Kids plasters with 3 fun character sets – animals, monsters and professionals.

To support the launch we created print and online advertising, point of sale, sales tools and in store communications, all translated across 12 languages.