The true meaning of cleaning – much more than just washing the dishes.
Shift the brand proposition from the planet to include health and wellbeing for the family home.
Current positioning appealed to a niche audience.
More relevant brand conversation to a broader audience.
From the environment to my environment.
Amplifing the emotional benefit and wellbeing of a not only clean but also healthy home.
To support the launch we created a range of print advertisements, digital assets and in store communications.