The true meaning of cleaning – much more than just washing the dishes.

Key challenge

Shift the brand proposition from the planet to include health and wellbeing for the family home.

Key Insight

Current positioning appealed to a niche audience.


More relevant brand conversation to a broader audience.


From the environment to my environment.

Amplifing the emotional benefit and wellbeing of a not only clean but also healthy home.

To support the launch we created a range of print advertisements, digital assets and in store communications.