3M Command

Brand campaign

The brief – Support a new ‘Wall of Possibilities’ UK TV advertisement burst.

The insight – You really need to try this for yourself.

The idea – Target national media and social media influencers, with a ‘Box of Possibilities’ including product, picture frames and a handy book of tips and ideas, all you need to create your own ‘Wall of Possibilities.’

Result – The brand opened conversations and got great interaction from social media influencers.

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