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Dulux Roadshow

Event

The brief – Launch the new Dulux MixLab and the ATL advertsing campaign to the Homebase management team and store employees.

Insight – Make it memorable, get the Homebase team to experience life in the 1920’s.

The Idea – Create the Dulux MixLab speakeasy.

Results – The MixLab with its real-life bar, stage, music, dancing, cast of actors, dancers and scripted shows delivered a unique brand experience.

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