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Heath & Heather

Event

The brief – Make an impact at Taste of London, the highlight of the Summer foodie calendar hosting over 55,000 food-loving visitors.

The insight – New products with delicious infusions – Get sampling! Create a space where foodies feel welcome and at home – they will interact with the brand.

The idea –  A rustic, homely ‘Potting Shed’ theme, dressed with tactile and fragrant fresh herbs, with a bar serving infusions and a social media campaign to engage and create content.

Results – Over 5 days over 9000 teas were sampled, new trade contacts were made, delivering brand awareness and new brand advocates on social media.

Read more about Taste of London http://london.tastefestivals.com/#JSFJ5Rxi5rzfCcbj.97

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