advertising

University of Huddersfield – University Centre Barnsley
A campaign to encourage applications from local students to the University campus in Barnsley. Utilising existing photography, inc created a range of communications with illustrative backgrounds, strong inspirational statements and vibrant colourways to narrate the diversity of the university options available, plus the strapline – It’s all in Barnsley. A successful campaign that saw applications in the local area significantly increase.

Dulux – What Would You Change
Dulux campaign ‘What Would You Change’. The objective of the communications was to aid in the recall of the ATL activity, inspiring and supporting shoppers to make decorative changes at home, making them feel confident and creative with colour. The TV campaign was supported via POS and billboards.

Waxoyl
New advertising campaign focusing on educating the consumer. The advertising plans have a wider scope of audience and concentrate on the consumer needs, alongside relevance and brand awareness.

Gnomeo and Juliet
With stars such as James McAvoy and Emily Blunt, Gnomeo and Juliet hit our screens with an animated family theme. Linking in with the film, it has proved a perfect partnership with Cuprinol with in-store promotions and advertising to win a gnome or money to spend on your garden.

Deta
A brand awareness campaign to establish the Deta brand within the industry. We focused on product details but with a non traditional execution for the marketplace, communicating the quality and aesthetics of the product, and elevating them to an iconic status.

Dulux – Let’s Colour Testers
This was featured in Homemovers magazine, targeting 40,000 people who had recently moved house. The aim was to drive awareness of Dulux online colour testers and to drive customers to the website to place an order.

International
With strong brand heritage and a reputation for innovation, International provides paint that consumers can trust. Helping to convey the new product range available and to reinforce the credibility of the brand proposition ‘Special Paints For Special Jobs’ with an inspirational communications plan.

Cuprinol Garden Shades
The Grand Designs LIVE event is the number one consumer show exhibition for design, interiors and innovation for homes and gardens. Cuprinol sponsored the Grand Gardens area, which featured the Cuprinol English tea party setting.